MedStat Hub

Project Overview

MedStat Hub is a passion project on a digital hub that brings the medical care each neighborhood is offering to the users. It categorizes and shares both medical and general information each medical expert offers within different neighborhoods.

Our goal is to enhance the digital experience for users to get access to their healthcare portal faster:

User Needs

Convenient Access: Easy access to information about medical services available in a neighborhood (clinics, hospitals, and specialists,...)

Location-Based Services: Find medical facilities and professionals near users residence or workplace

Appointment Scheduling: Ability to schedule appointments with medical professionals directly through the platform

Health Information Resources: General health information, tips, and resources provided by medical experts to enhance understanding of health-related topics and promote preventive care

Business Needs

User Engagement and Retention through personalized recommendations, interactive features, and ongoing communication

Partnership Development to enhance the depth of services offered and increase user engagement

Market Differentiation to provide a comprehensive and user-friendly interface that aggregates medical information and services, attracting users seeking convenient access to healthcare resources

Credits

Duration

3 Months

Team

Team of 1

Role

UX/ UI Designer

Software

Figma

Miro

Microsoft Suites

Optimal Workshop

Devices

Desktop

Mobile

About MedStat Hub

To categorize medical experts ( the perks and benefits they offer, reviews on them, insurance coverage,...) within different neighborhoods of the city of London and Middlesex County, MedStat Hub is a digital portal that brings ease and trust to everyone’s life.

Problem Statement

Breaking access barrier by proving timely services within the portal

Bringing transparency by providing testimonials and reviews within Medstat Hub

Categorizing the portal and presented content to prevent information overload and overwhelming target audience

Process

Having an end- to- end design approach

Discover

Empathy Map

UX Research Plan

User Interview

Affinity Mapping

Competitive Analysis

Define

Target Audience

Brand Values

Design Principles

Develop

Site Map

Design & Test

Wireframes

UI Design System

Mood Board

Usability Testing

Deliver

High-Fi Prototype

Mockups

Discover

Exploring user needs and preferences

Empathy Map

UX Research Plan

User Interview

Affinity Mapping

Competitive Analysis

Empathy Map

To gain a deeper understanding of the users' experiences, emotions, and behaviors within the context of neighborhood-based healthcare an empathy map facilitated empathizing with users and mapping out their perspectives to uncover their needs, pain points, and motivations.

UX Research Plan

Recognizing the need to enhance the user experience and accessibility in the neighborhood’s healthcare system while building a community to help healthcare workers and patients feel safe, I gathered a step-by-step plan on how the research needs to evolve.

Target Audience: Patients Parents Newcomers- internationals Kids Students Medical experts Neighborhood’s community clubs

Budgetary Concerns: Funded for a duration of half a year

Potential Time line: Running the project on three separate milestones divided equally within 3 months: Milestone 1: Initial Phase- 1 month Milestone 2: Mid phase- 1 month Milestone 3: Launch Phase- 1 month

Candidate Research methods: Surveys Interviews Card sorting Tree testing

User Interview

Running interview sessions and extracting insights from some of the participants led to better categorizing their input and understanding their points of view.

“I am not a digital person so I can’t think of any medical app, I use a grocery app and shopping app, PC and Etsy.”

“I don't like calling and being in line for 2 hours so if I need to pay and not deal with that I would go for it, the convenience it will bring for you is more important for me.”

“My partner wanted to book ENT and it took 6 months to get into the doctor’s office”

Affinity Mapping

Clustering participants' thought processes resulted in going throw “How Might We” statements which later on helped with optimizing the impact effort matrix.

Major Takeaways:

By narrowing down the brain stormed solutions within two clusters: Group 1- Responsive and accessible design Group 2- Logistics and communicating with local medical institutes It became easier for MedStat Hub to once again double-check which category would have a higher impact while adding a lower effort for the team and it made more sense that Group 1 would be the final “Quick Win” and Group 2 would be defined as “ Big Bets” meaning it still requires both higher impacts and effort but the results would be aligned with smoother user experience both for the everyday non-medical expert users and medical expert individuals.

Picture of Impact Effort Matrix MedStat Hub

Competitive Analysis

Using the (strengths, weaknesses, opportunities, and threats- SWOT) analysis as a framework to evaluate the MedStat Hub’s competitive position helped with developing a strategic plan aligned with the HMW statements. Note that there was surprisingly limited access to similar competitors in the market.

Competitive Analysis comparing part MedStat Hub

Competitive Analysis Summary MedStat Hub

Define

Define the core objectives and parameters for MedStat Hub's development by refining the research

Target Audience

Brand Values

Design Principles

Target Audience

All the evidence from the research phase indicates that MedStat Hub’s target audiences are:

Brand Values

MedStat Hub’s foundation has been built on 3 values:

Design Principles

Their cohesive and effective user experience has been created following three main principles:

Develop

Develop concepts for potential solutions based on research insight

Site Map

Utilizing two card sorting phases ( Closed and Hybrid card sorting sessions) through Optimal Workshop helped categorizing and classifying MedStat Hub’s site map.

Within closed card sorting, participants categorized predetermined content, providing valuable insights into a higher level intuitive information organization.

In the hybrid card sorting phase however, users organized both predetermined and user-generated content into subcategories, offering a comprehensive understanding of user mental models.

By analyzing the results and iteratively refining the site map, I ensured that MedStat Hub's navigation structure aligns with user expectations and enhances overall usability.

Design & Test

Implement the visual design and revise the prototype based on usability testing

Wireframe

Design System

Mood Board

Usability Testing

Wireframe (Mid- Fi)

Following a user-centric approach, I then designed a mid-fidelity wireframe both for the Desktop and Mobile environment showcasing the visual hierarchy and categorized information architecture in a setting that empowers both medical and healthcare workers and patients.

Mid Fidelity for MedStat Hub Desktop Version

Mid Fidelity for MedStat Hub Mobile Version

Mood Board

Having MedStat Hub’s brand identity, user experience, and overall ambiance desired for a healthcare facility in mind, the mood board got created to capture the essence of professionalism, trustworthiness, and comfort while incorporating elements of modernity and innovation.

Usability Testing

Once again using a mixed approach( quantitative and qualitative) I made sure the target audience are being tested on a scenario based usability tests going through both the Desktop and Mobile environment using Usertesting.com

4 separate user flows were covered through both Desktop and Mobile platforms and the participants were required to navigate MedStat Hub while exploring different scenarios such as modifying their personal dashboard. Some of the highlights of the results are as follows:

All users were able to complete all tasks successfully.

20% of the participants were confused by the choice of keywords and linguistic consistency through out the dashboard.

All users expressed positive sentiment towards the experience.

Incorporating multiple input fields in the “Navigating the Map” page brought occasional confusion to 15% of the users.

Picture Representing Usability Testing MedStat Hub

Deliver

Deliver the final prototype

High- Fi Prototype

Mockups

High-Fi Prototype

Driven insights from the usability testing sessions helped optimize the High-Fi Prototype of MedStat Hub. Rounds of iteration resulted in several modifications that will bring user satisfaction and fulfill our target audiences expectations.

Reflection & Next Steps

This passion project revolved around the personal need I felt for a medical hub that can be accessible to the general public and safely gather medical experts and patients together. One of its few competitors is a private Canadian Insurance company that mainly focuses on the insurance aspect of healthcare and is not being offered to the general public for free. MedStat Hub, however, turned into an interactive, user-centered hub that prioritizes usability, accessibility, and user satisfaction for delivering high-quality healthcare services within neighborhood communities.

A number of tasks have been paused or need to be investigated and addressed further in the next steps:

Ensure inclusivity within the platform

To Collect a diverse range of feedback from users, MedStat Hub needs to run in-depth usability testing sessions.

Integrate additional functionality

To align with the industry standards and evolving needs of users, MedStat hub can collaborate with healthcare professionals and stakeholders to incorporate additional features to the platform.

Iterate and reiterate the final prototype

To enhance the overall user experience based on user feedback and usability testing results.